Once you have added data to your accounts you will receive invites for projects. You can choose if you want to join or not. If you join you will receive points.
Get invited to paid projects
Projects will ask your permission to let different companies use your data for their research projects.
Review project details and points
These projects will specify things like what data you are sharing, how it will be used, and the number of points you will be rewarded. P.S. YouGov has an initial set of it’s own projects you can join and be rewarded for.
Earn points by opting into data projects
When you choose to join a project, you will be rewarded with the points specified on the project invitation. These points will show in your YouGov wallet for you to turn into cash or gift cards.