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Get Paid for Your Data

YouGov Safe allows members to earn rewards for securely sharing their own online data.


Get Paid for Your Data

YouGov Safe allows you to earn cash for sharing your data.

You Are In Control

Using YouGov Safe means you can choose which data sources to share, for example, your Netflix viewing history or Amazon purchase history.

Benefit From Your Data

Sharing this data is the same as filling in a survey on YouGov, only easier. Instead of telling us about every Netflix show you have watched this year, one-click can do it for you!

How It Works

Our chrome extension allows you to quickly and easily share with YouGov your account-level data for services such as Netflix, and be rewarded for this.

When you add a data source, the extension automatically navigates to that source online and uploads this data to your YouGov Profile. This is usually over within seconds, and once done no further data is transferred until the next time you explicitly choose to update it. Each time you add data, you will earn cash and you’ll be notified when there is a new opportunity to add data again.

Frequently Asked Questions

Do I have to be a member of YouGov?

Yes. By creating a Safe account you’ll automatically become a member of the YouGov panel.

Do I have to share all my data?

No. After adding the extension you will see various data source options - you will be able to choose which data sources you want to add.

How do I get rewards for sharing my data?

Every time you choose to join a project, points will be applied to your YouGov account. If the project requires additional or more up to date data, you may also receive points for re-connecting/adding more data.

How often can I share my data?

Some sources will only need to be connected once, but others must be updated weekly or monthly. This will vary based on popularity and opportunities and the need for timely data to make clients happy that may ultimately lead to more opportunities. As for projects, you can share data with as many as you’d like!

How is my data used?

Your data will be used for the market research purposes if and only if you opt into a YouGov project. If you do not, we only use Safe data for development and to offer you projects based on that data as specified when adding a data source.

Every project will also include a detailed description of the data usage. It is important to know that we will only share the information you have uploaded with our clients in an anonymous form (meaning that they will not be able to identify you from the information). Should any of our clients want to receive your data in an identifiable form, we will ask for your consent to share your data in that way, by telling you who our client is, and how they would like to make use of the data. Whether you give your consent or not is completely up to you.

What data can I share?

Currently, you can share:

  • Netflix Viewing History
  • Browser History
  • Hulu Viewing History
  • Paramount+ Viewing History
  • Apple TV+
  • Prime Viewing History
  • Disney+ Viewing History
  • Spotify Listening History
  • Youtube Viewing History
  • Amazon Shopping History

Many more data sources will be rolling out over the coming months.